Carbon Force brand identity & website
Carbon Force - logo, brand identity, and website design & development
Carbon Force is a new sustainable energy management business for the B2B market which aims to reduce a company’s carbon footprint by recycling excess heat. Planet were approached by them to develop their complete brand identity and website.
In order to hold it’s own in the commercial sustainable energy sector, the brief called for a slick, modern and clean brand that reflected the operation, while collectively bringing together two of the UK and Irelands leading specialist companies in the fields of Renewable Energy, Refrigeration and Heat Pump Technology; The Cross Group & Ashgrove Energy.
Disciplines: Identity / Branding / Web design
Getting the brand identity right
Ensuring that the company communicated it’s environmentally friendly roots was of course high on the agenda, but it was also imperative that the new identity would be bold enough to be taken seriously in a competitive market.
The design team spent time carefully researching the market as well as drawing on experience from other projects within the renewable energy and HVAC industries, before presenting conceptual approaches for the logo, typeface and colourways to the Carbon Force management team.
The final logo mark uses a leaf like icon in the form of a sun burst. This effectively conveys the sense that this company is all about creating green, sustainable energy, while the use of the dark blue in the colour palette helps to solidify a serious visual presense in this commercial industry.
Creating a strong visual application
Durining the devlopment of the brand identity, attention was continually paid to use of the brand out in the field, and the various marketing channels that it would need to facilitate.
The leaf like form of the logo was developed to create graphic frames that hold imagery and content, which helps to carry through the brand vision into various design compositions. In order to retain a consistent visual approach for photography, a treatment for large visually engaging images was applied.
Online and on screen
Applying the same design principles used for the print materials, onsistent and effective on-screen presentations were developed for Carbon Force along with a simple and easy to use website. The website was created using the popular SquareSpace platform. This was the perfect solution for this startup business as it is relatively quick to create the site, cost effective and easy to update.
