Pioneer DJ
25 years staying in tune with each other
We are Pioneer DJ's trusted brand custodians and their core creative agency for EMEA. Our relationship has grown from strength to strength. Scroll down to see where it all began.
We are Pioneer DJ's trusted brand custodians and their core creative agency for EMEA. Our relationship has grown from strength to strength. Scroll down to see where it all began.
Planet’s journey with Pioneer DJ began back in 1999, with the challenge of launching with what was at the time a revolutionary new product, the CDJ. In the late 90s and early 00s, many of the top DJs were still playing on analogue mixers with vinyl. They needed some convincing that digital CD players were the future of DJing. Our marketing campaign promoted the dawn of a new species, an apex predator that was about to takeover the market.
Through carefully curated promotional videos that featured world-class DJs including James Zabiela, Eddie Halliwell, Armin Van Buuren, Paul Woolford and Roger Sanchez, we were able to preview the product in the months before its release, creating a real buzz and excitement in anticipation of the eventual launch.
The success of the CDJ's launch was just the beginning. As Pioneer DJ has grown in size, so has our relationship. We have become integral custodians of the brand, helping to launch there expanding range of products and promote brand awareness across events, videos, packaging and Point of Sale.
Whilst we didn’t create the original Pioneer DJ logo, we put together the expanded Pioneer DJ brand guidelines, creating a signature style and defining rules for both layouts and tone of voice for the brand. We have also created sub brands for the company namely the logo for the Toraiz product line.
As with the aforementioned CDJ we also create the advertising for the majority of Pioneer DJs product launches, this includes print, web and social media advertising.
Whilst the use of CGI has become more prevalent for product launches, we are still tasked with taking exquisite product photography which captures the industrial beauty of Pioneer DJs products.
We are instrumental in designing large scale graphics and promotional materials such as t-shirts, bags and posters for Pioneer DJ events, for globally renowned shows such as IMS and ADE.
We are responsible for ensuring brand continuity and clear messaging to assist Pioneer DJ with their point of sale with projects ranging from wall graphics to table top signage.
To assist in product sales we have created cartons for promotional product bundles and some of Pioneer DJs more mainstream product lines.
