When is it time to redesign your website?

Your website is often the first place people go to learn about your business. It sets expectations, builds trust, and plays a major role in whether visitors decide to engage with you or move on.

But while businesses evolve, many websites stay frozen in time. Brands refresh, goals shift, and technology moves forward, yet the website quietly falls behind. We see this most often with growing SMEs, where the business has moved on, but the website hasn’t caught up.

A website redesign isn’t just about aesthetics. It’s about alignment. If your site no longer reflects who you are, how you serve your audience, or where your business is heading, it may be doing more harm than good.

Here are some clear signs it might be time to consider a redesign.

You’ve recently rebranded

A rebrand is more than a new logo or colour palette. It represents a shift in how your business presents itself to the world.

If your website still reflects old branding, messaging, or visual identity, it can create confusion and dilute the impact of the rebrand. Your website should be the primary place where the new brand comes to life.

A redesign ensures consistency across visuals, tone and user experience, helping visitors quickly understand who you are now, not who you were a few years ago.

If you’re unsure, we’ve covered how to think that decision through in more detail here whether branding or a website redesign should come first.

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Your website isn’t mobile-friendly or easy to use

Today’s users expect websites to work smoothly across phones, tablets and desktops. If your site is difficult to navigate on mobile, slow to load, or frustrating to use, visitors are unlikely to stay.

A redesign with a mobile-first, user-focused approach improves navigation, readability and overall experience, making it easier for users to find what they need and take action.

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Your business has outgrown the website

As businesses grow, we often find the website is still telling an older version of the story.

Services expand, audiences shift, and value propositions become more refined, but the website structure and messaging don’t always keep pace. The result is a site that no longer adequately supports the business.

A redesign allows you to update content structure, messaging and functionality so your website reflects where the business is today, rather than where it started.

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Performance issues are holding you back

Slow load times, broken links, outdated plugins or recurring technical issues can frustrate users and quietly damage credibility. They also make the site harder to maintain and can affect its visibility in search results.

A redesign is often an opportunity to rebuild on a more stable, secure and efficient foundation, improving performance for both users and the internal team managing the site.

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Your website has become bloated and hard to navigate

Over time, most websites accumulate content. Pages get added, sections expand, and navigation becomes cluttered.

When visitors struggle to find what they’re looking for, they’re far more likely to leave.

A redesign provides the chance to audit what’s really needed: consolidating pages, removing outdated content, and simplifying navigation so the site feels clearer and more intuitive to use.

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Your website isn’t converting visitors into results

If people are visiting your website but not getting in touch, signing up or taking the next step, it’s usually a sign that something isn’t working.

Unclear messaging, weak calls to action or poor layout can all create friction, even if the traffic numbers look healthy.

If a redesign feels likely, understanding typical website design costs can help set realistic expectations before taking the next step.

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Planets view

A website redesign doesn’t need to happen every year. But when your site no longer reflects your brand, meets user expectations, or supports where the business is heading, it’s worth taking a step back.

A well-timed redesign can turn your website from a static brochure into a tool that actively supports growth, rather than quietly holding it back.

If any of these points feel familiar, a short conversation is often enough to clarify whether a redesign is needed now, later, or not at all.

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