INNformal Pub Co & Brewery brand identity and packaging

Berkshire based INNformal Pub Co & Brewery pride themselves on forging the way in bringing back the core values of traditional pubs; providing welcoming environments, locally sourced food and a great variety of carefully selected drinks.

Approached by them to update the IPC&B identity, we worked with the team to develop a brand that aligned with the focused positioning of the company that would help set them apart in the competitive sectors of food, drink and hospitality.

Disciplines: Logo design / Packaging design

Drink it inn

The INNformal identity concept was created with the traditions and core values at the forefront of the design teams minds, and was visually represented through the application of style, typography and iconography.

Pump it up

As well as the overarching identity, a style, or sub-brand, was designed and produced for their craft brew beer range; carefully linking the names with the types of beer. The design style was applied to beer pump & bottle labels.