Planet IA


DDJ-SB3 ad campaign


Pioneer DJ, DDJ-SB3 - campaign

The DDJ-SB3 is the latest Serato based controller from Pioneer DJ. As with any product release from Pioneer DJ we handled the photography, literature and all the advertising for both print and online formats.

Unique to this product was the involvement of legendary DJ Jazzy Jeff who helped create a signature scratch effect for the controller. Our creative used a scratched metal texture to reflect this analogue effect as well as using green graphic elements to create synergy with Serato’s brand UI colour.

Disciplines: Advertising


Spotless photography

We worked with our good friend David Cunningham to ensure we captured the products most interesting and important angles, clearly showing the controllers layout, and giving a tactile impression of the materials used to make its components.