Planet IA


Pioneer DJ identity


Pioneer DJ - branding, identity & campaign

We work closely with Pioneer DJ and provide a vital role as their core creative agency for the entirety of EMEA.

Our in house produced brand guidelines and keen eye for design, has helped to create a signature look which makes Pioneer DJ an instantly recognisable, and exciting brand in the world of club music. We design all marketing collateral for product launches, both online and in print; along with graphics for events and POS. We are also responsible for art direction and meticulous photography of the products themselves. 

Disciplines: Advertising / Branding / Brochures & Leaflets / Photography / POS / Web design / App design

HDJ-X advertising featuring Carl Cox.

HDJ-X advertising featuring Carl Cox.



Working alongside one of dance music's most renowned live photographers, Dan Reid, we use live photography to capture the essence of the Pioneer DJ brand. The photography captures the very essence of the brand, the crucial moment that they work so hard towards. These photos are used across the brand assets, including print advertising, POS and digital marketing.

Pioneer DJ's product photography is also an integral part of their brand assets. Capturing their products in the best light is key to communicating the unique features, materials, and tactile qualities of the products. We work with David Cunningham to ensure all of the right angles are captured to cover all bases. The result is a clean, crisp set of product photographs. 


Always Available

It was important to Pioneer DJ that their users, both existing and potential, be able to learn about their products at any time. 

To ensure this could happen, we created their first product app, which includes detailed spec on their entire available catalogue. Features include 360° product photography, detailed specifications and introduction videos. The app is available on Apple and Android devices, and is used across Europe. It has become an integral part of Pioneer DJ's event calendar, featuring prominently in their stand designs.


Pioneer DJ on the Road

Ensuring Pioneer DJ look good on the road is an important part of their brand strategy. With events varying from outdoor parties in Ibiza to dance music's biggest trade events, we make sure Pioneer DJ look on form wherever they go. Engaging, energetic, eye-catching designs are at the forefront of Pioneer DJ's graphic style, and these key elements truly come to light when they're on the road.