Planet IA

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ooodles

BRANDING / CONSULTANCY / DIGITAL DESIGN

Brand identity, website consultancy
& social media marketing

Ooodles

Mobile first e-commerce business Ooodles approached us to develop a full brand identity for their new venture, a pay-as-you-go tech subscription service; the flexible way to keep up to date with the latest phones, computers and gadgets.

As a digitally focussed business, it was vital that the name, logo and brand identity would be right at home in the digital landscape; the name was to be a single word mark and have a synergy with the offering, while the visual style would require a vibrant gender inclusive vibe.

The use of bold digital first colours, photographic treatments and upbeat tone of voice work together to communicate the core values and position the brand as a key player in its busy and fast paced market; making it recognisable over and above the competition.

The full scope of project included:

  • Naming & logo design

  • Brand development

  • Website & brand consultancy

  • Copywriting & tone of voice

  • Paid & organic social media posts

  • Google ads

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