Planet IA


Hire Innovation branding


Hire Innovation - branding

Hire Innovation approached us to design a whole new brand set for not only themselves, but also for their various rental businesses - Fridge rentals, Oven rentals & Coffee rentals.

Hire Innovation is the newly formed parent company of Fridge rentals, Oven rentals and Coffee rentals. Whilst each business stood independently, they needed an overarching brand that would successfully combine all four businesses.

We created a cohesive brand language with a distinctive colour scheme, to define each arm of the rental business. This insured that each business could standalone whilst still look like a part of of the Hire Innovation family.

Check out the website


Read and rent

We created an elegant and concise brochure which condensed each rental businesses vast offering to promote Hire Innovations services. A simple colour coding system was used to divide the pages so that a reader could quickly find which rental service they were after.


“Our company, Hire Innovation, engaged Planet IA to design a suite of logos for our newly re-branded equipment rental business. They understood our needs exceptionally well and completed the project in double quick time. We are thrilled with the outcome and can’t wait to launch it to the market!”

Graeme Nesbitt - Business Development Manager