Planet IA


Chanazone campaign


Chanelle Pharma -
identity, creative advertising campaign & design

Chanelle Pharma, a leading global pharmaceutical company approached us to assist them in the promotion of an animal health product to two clearly defined audiences.

Disciplines: identity / advertising campaign / brochures & leaflets


Understanding the audiences

Due to the amount of legislation & legal restriction on the promotion of pharmaceutical products, it was important for the team to clearly identify the audiences we would be communicating to, as well as deciding what messaging would resonate well from the off. We spent time with the client so we could be fully informed about the product, Chanazone; a treatment for musculoskeletal conditions in horses.

Competing against an already established market leader, the two-pronged campaign was designed to encourrage vets to switch and use Chanazone as their drug of choice, while educating the animal owner about the symptoms of musculoskeletal conditions.


The creative treatment

In order to fulfill the brief, a full suite of marketing collateral was required.

For the veterinary professionals, an informative leaflet was designed and produced for distribution by the sales team network, while promotional support package for horse owners contained leaflets, posters and marketing merchandise. A press ad also complimented the campaign.

Our fresh and clean designs were carefully styled to ensure that professionals could see all the essential benefits of utilising the Chanazone drug in their practice, whilst the client facing literature promoted the well-being of older horses, through carefully chosen imagery and messaging.


The results

With careful continuity and style, the team produced a campaign and suite of literature that worked cohesively together to provide a strong visual identity and message that has given Chanelle a firm foundation on which to grow the awareness and sales of Chanazone.