DJSounds rebrand

We were tasked with rebranding the long standing DJ show - DJSounds. We went through a lengthy process of exploring a range of brand new options, the client wanted the brand to be fresh and flexible, with a logo mark which would work well in black and white. After a number of iterations it was decided that the original logo which we created back in the early 2010's was still simple and modern enough to be used with some subtle tweaks. Below is a rnage of ideas we created which never got used.

As part of the rebrand process we also looked at how the brand look and feel could be updated as well. Below are some explorations of how we intended to refresh the DJSounds youtube channel and Apple Music page.