DDJ-GRV6 Concepts

For each new Pioneer DJ and AlphaTheta product release we create a large number of concepts based on their supplied brief. The original brief for the GRV-6 was to highlight the GRV circuit - a feature which allowed access to 6 distinct drum beats to use as part of your mix. This was the products USP and so was the original corner stone for the creative. Eventually it was decided to go down a much more simplistic route, but these concepts show many different visual interpretations of how the drum beat feature could be shown.