Cross Rental Services - UX, UI, website design & development
Industrial Hire Specialists are not known for having beautiful, user experience driven websites. We changed all this with the brand new UK based Cross Rental Services Wordpress website.
Creating the right experience for a specific audience
Understanding customer needs was paramount for this website. As a supplier of commercial grade HVAC rental products to various B2B industries such as Facilities Management, Construction and Manufacturing, Cross Rental customers were likely to be working out on-site, and often in time pressured environments. This meant that their new website would have to be quick, mobile friendly and be simple to navigate.
Designed from the ground up to function perfectly across all platforms, our responsive WordPress website was designed & created to give users direct access to the products and information they need, with ease. Consistent calls to action, one click mobile calling/email and sophisticated product filter functionality has all contributed to the delivery a website that stands head and shoulders above the competition.
Return on investment
For Cross Rental Services, their website was part of a bigger launch into the UK market. With stiff competition from market leading competitors it was imperative that the new business made a big impact.
At Planet we ensured the website was delivered ready to service ongoing SEO & digital campaigns, which, along with a strong sales strategy led by industry leaders has meant that Cross Rental Services has enjoyed a hugely successful introduction and continues to grow it’s market share.