Guess what? Your brand isn't your logo. Or even your advertising. It is the fundamental personality of your business, and it should work strategically to establish your unique position in the market. Ultimately, brand is about meaning.
Who you are
At every touch-point your (external and internal) customers and stakeholders alike should be presented with a consistent approach that clearly expresses who you are and what you stand for. Think of it like this; you are probably used to seeing a close friend dress in a certain way, have a certain hairstyle, and live in a place you are familiar with. If you met up with them one day and they had completely changed all these things about themselves, it would be a strange experience for you, and you would feel like you didn't know them. It is the same in business. To drive loyalty, sales and repeat business, every company must be well known, understood and respected by all of customers. Helping B2C & B2B companies with their brand strategy is our specialty.
To drive loyalty, sales and repeat business, every company must be well known, understood and respected by all of its customers.
For larger, national and multi-national companies, it is recommended that a brand guide is produced so that the core essence and guidelines can be carefully managed throughout the business.
From the ground up, we assess and analyse our clients businesses, review their competitors and their industry in order to establish fundamental cornerstones and market positioning. With strategic aims set and a tactical plan created, brands are brought to life through 'real world' online and offline creative applications.
With strategic aims set and a tactical plan created, brands are brought to life through 'real world' online and offline creative applications.
Sometimes a brand can already be on the right track, but needs a little help to achieve it's full potential. Through our agency services, our teams can work from an existing foundation, build-up and adapt as needed so that brands are re-aligned and singing from the rooftops!