You’ve got an app, now what?
So, you’ve had your app made, and it’s out there happily being used by your customers. Great. But which bits do they like? which bits are they not finding useful? where are they spending most of their browse time?
With each and every one of our digital publishing app’s, you’ll have access to detailed insights that will show you all the relevant analytics, so that you can review your content and put more of what is working out there, and ditch the content that just isn’t engaging enough.
Here’s some examples of the data you’ll have access to:
Daily downloads per app
Daily Content Item downloads per app
Daily Collection views
Daily Content Item views
App size overview
Geographical distribution of downloads
Advanced app reports
Downloads by day of week
Issue downloads by device type
Landscape vs. portrait percentages
App installs by app version
Publication size by device type
App installs: number of users that have opened the app at least once
App sessions: number of times that a publication has been opened on a device
Issue, collection & content item reports
Articles visited by readers
Article pages visited by readers
Interactive content play count:
- Slide shows accessed
- Movies: number of playbacks started
- Sounds: number of playbacks started
- Image sequences: number of times triggered
- Web links: number of times embedded web browser was loaded
- Web overlays: number of times triggered
Taking notice of and reviewing your analytics data will help you make the appropriate changes to your content, meaning your app will be up to date, engaging and, most importantly, useful for your customers.
To find out more about converting your brochures, magazines or newsletters into an app, click here.