Planet IA

Our blog

Read our latest news and views on all things Graphic Design straight from our talented team of design experts in Hungerford, Berkshire

Posts in Print
Print Marketing vs Digital Marketing – can the two co-exist?

We all know that there's nothing quite like feeling the touch of a well put together luxury crisp white brochure with soft matte finish, and foil emboss lettering, and yet equally there is phenomenal ROI potential associated with a carefully constructed online marketing campaign involving carefully curated digital content…

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The Importance of Art Direction in Design

In today’s society anyone can pick up a phone and share photographs through apps like Instagram. Many ‘Instagramers’ will deliberately style their photographs before sharing them. It’s certainly no accident! Users will move their subjects around to ensure they get just the right crop, or that perfect selfie. Professional photoshoots are very much the same. The photographer understands how to capture the ideal shot using the best angles and the correct lighting...

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