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Offsite SEO or Linking Campaigns

Link building is an important part of boosting a sites ranking within a search engine. Some SEO experts refer to linking campaigns as 'marketing' or 'promotion', but fact remains; link building aids search engines in gauging the popularity of any site on the web.

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Link building - some of the main benefits: linking
  • Following a link is one of the most popular ways for people to find new sites. Therefore, the more inbound links you have to your site, the greater the opportunities for people to find your valuable content.
  • Website with good inbound and outbound links recieve a higher ranking from search engines.
  • The logic goes that If you provide outbound links to other material you are providing a valuable service: If other sites link to you then you must have content of value.

Planet Linking Strategies

News & Syndication
  1. Syndicate an article at EzineArticles, GoArticles, iSnare, etc. The great thing about good article sites is that their article pages actually rank highly and send highly qualified traffic
  2. Submit an article to an industry news site
  3. Syndicate a press release. Take the time to make it compelling and newsworthy
  4. Perform surveys and studies that make people feel important. Salary.com did a study on how underpaid mothers were, and they got many high quality links
Directories & Social Bookmarking
  1. Submit your site to DMOZ and other directories that allow free submissions
  2. Submit your site to industry related directories
  3. Submit your site to paid directories
  4. Create social media accounts like Myspace, Facebook, Flickr and Twitter
Local & Business Links
  1. Get a link from your local Chamber of Commerce
  2. Submit your link to relevant city and state governmental resources
  3. See if your manufacturers, retailers or other business partners might be willing to link to your site
Easy Free Links
  1. Depending on your category and offer, you will find Craigslist to be a cheap or free classified service
  2. It is simple to ask or answer questions on Yahoo! Answers or Google Groups whilst providing links to relevant resources
  3. Create a page about your company in the Wikipedia or in topic specific wikis
  4. Submit a story to Digg that links to an article on your site.
  5. Publish an RSS feed if your content is useful and regularly updated, some people will syndicate your RSS content
Blogs & the Blogosphere
  1. Start a blog. Post regularly and post great content. Good content is what gets the links.
  2. Link to other blogs from your blog. Outbound links are one of the cheapest forms of marketing available. Many bloggers track who is linking to them or where their traffic comes from. Linking to them is an easy way to get noticed.
  3. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. Even if your blog is fairly new you can have your posts featured on the Technorati tag pages by tagging your posts with relevant tags.
  4. If you create a blog make sure you list it in a number of the best blog directories
Link Trading
  1. Reciprocal link building
Buying Sites, Renting Links & Advertisements
  1. Rent some high quality links from a broker. Text Link Ads is the most reputable firm in this niche
  2. Rent some high quality links directly from Web sites
  3. Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors. This can be a great way to gain visibility and links
  4. Many search algorithms seem biased toward older established sites. It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch
Lists
  1. Build a "101 list". These get Dugg all the time, and often become "authority documents". People can't resist linking to these.
  2. Create a "10 easy tips" article, again, these are exceptionally easy to link to
  3. Create extensive resource lists for a specific topic
  4. Create a list of the "top 10 myths" for a specific category

Pay Per Click Advertising (PPC)

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