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Search engine optimisation - SEO services
Getting in to top positions on the search engines is considered invaluable by most companies, particularly those sites aiming to acquire customers or leads. And quite rightly so; the amount of consumers using search engines to find services and products has rocketed in recent years, making professional search engine optimisation an essential element of the marketing mix for many organisations.
Search engine optimisation - SEO, carried out professionally, involves a number of specialist techniques, all of which must remain within the guidelines of the engines. Assessing your objectives and unique circumstances, we will determine the best possible approach to your search engine optimisation - SEO and we will effectively, efficiently and ethically get you to the best possible search positions on the major engines including Google, MSN and Yahoo!.
Our approach
The team at Planet embrace both the most advanced ethical search engine optimisation techniques and the latest technology. Planet offer a full service search engine optimisation - SEO which, from start to finish, will include:
Search engine optimisation - SEO done professionally and to maximum potential is an ongoing process; Planet prides itself on being an agency dedicated to hard work and commitment to each of its clients. We endeavour to get your website in the top positions in the search engines and keep them there.
Contact Planet 
for a full search engine optimisation - SEO consultation.
Site structure recommendations
The specialist search engine optimisation - SEO team at Planet can offer guidelines on best-practice for website structure.
Websites should always be built with the customer in mind, as well as search engine spiders. When considering the structure and naming conventions of your website, you should make sure it is not confusing to the user whilst providing the search engines with some information about the site and each individual page. In general, it is best practice to structure content into logical groups of themes and use key phrases where appropriate for folder and page names. Key phrases should only be used that relate to the content on each page and within each specific folder.
In order to re-structure an existing website there is no need to physically move the pages and folder around, this can be done more easily using URL rewrites. There are a few methods of URL rewrite that can be used depending on your server environment. The experts at Planet will be able to offer guidance on the complete website structure and URL rewrite process at the relevant time in your search engine optimisation - SEO campaign.
Contact Planet for a full search engine optimisation - SEO consultation.
Advanced provision of fresh & up to date content
Another very important part of the success of any search engine optimisation - SEO project is to provide the search engines with fresh, up to date content. The search engines will visit a website more often if there is an ever-present freshness of content.
The team at Planet use various methods to introduce fresh content to your website combining a mix of RSS feeds and automated news feeds through an in-house application. The content that we provide will be a useful additional resource for your customers.
Contact Planet for a full search engine optimisation - SEO consultation.
Extensive inbound link building
Inbound linking is considered very important in achieving top search engine rankings so at Planet, we ensure this is an integral part of your search engine optimisation - SEO campaign. There are many techniques that can be used when obtaining inbound links for your website. Link building is an integral part of any search engine optimisation - SEO campaign which can be a lengthy process but with our expert knowledge and understanding of the best methods to use, we can save you a lot of time and hard work and provide great results.
Directory submission:
This used to be the main method of obtaining links back to a website. Advances in search engine optimisation - SEO means that this is no longer the most effective method but it is still worth submitting your site to some of the bigger directories. The team at Planet will determine which directories are best suited to your services and submit your website to them.
Forum posting:
Forums have become very popular over the past few years. One of the functions of forums is to provide a community and place to network with fellow professionals and those with similar interests. Forums can be a good place to get your website seen by those interested in your products and services. The team at Planet will assess if forum posting is suitable for your website and will determine where best to add your site.
Credible blogs:
Blogs are another ideal location to introduce people to your website. Blogs are constantly updated and many have lots of inbound and outbound links which makes them attractive to the search engines. Popular blogs have high volumes of traffic which means that if your website is linked to from them, providing the content of the blog is relevant to your products & services, the link may be seen by potential customers. The Planet team can ensure your website is seen by bloggers and potential customers on relevant blog sites.
Online press releases:
Online press releases are an ideal way to inform potential customers of your services and any announcements you want to make. The experienced copywriting team at Planet can write press releases and find suitable hosts for your publication. In addition, Planet consults with in-house PR teams to ensure they’re making the most of their online activity.
back links from quality related websites:
Contacting other websites is a time consuming method of obtaining links but is well worth doing.
The team at Planet can find suitable websites that offer your customers additional resource related to your products and services. We will contact quality websites on your behalf, requesting a link back to your website. We do not contact just any website, they will be quality sites with good PageRank and relevant to your business.
Contact Planet for a full search engine optimisation - SEO consultation.
Accurate position reporting
The team at Planet understands that you need to see results from your search engine optimisation - SEO campaign on how your website is performing in the major search engines including Google, Yahoo! and MSN. We track your search engine rankings from the start of your search engine optimisation - SEO campaign on a monthly basis by providing detailed reports of where your site ranks for your most important key phrases. We will provide information on your positions prior to the start of the campaign and how these rankings progress over time, as well as the number of page 1 listings and total number of listings in the top engines for your chosen key phrases. Also, with back end stats to the site, we can provide many other important pieces of information such as the amount of traffic visiting your site, most popular search terms uses in addition to entry & exit points along with visitor paths.
Our detailed reports will be available on the client area of the Planet website for you to view whenever you need.
Contact Planet for a full search engine optimisation - SEO consultation.
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