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Pay per click - PPC management
Pay per click - PPC describes the sponsored advertising space on the search engines such as Google, Yahoo! and MSN who are currently the largest UK vendors. Even without any natural positions in the search engines, you can pay to be visible in line with search terms relevant to your business. The pay per click - PPC models are based on a number of quality scoring factors including click-through-rates, cost per click, relevancy of landing pages in addition to the structure of your campaigns within each of the vendors. To be successful requires experience, attention to detail and hard work with dedicated resource for each campaign, a mix Planet prides itself on.
If your pay per click campaign is large, pay per click - PPC management is essential. Markets are competitive, bid gaps can appear several times a day and without appropriate care and attention, your cost per click and cost per customer can easily spiral out of control. At Planet, our dedication to closely monitored pay per click - PPC management ensures your traffic reaches its maximum, your optimum cost per click is maintained and your clicks turn into customers.
Our approach
The team at Planet have over 30 years combined experience handling large, professional pay per click campaigns for many big UK brands. Our full service pay per click - PPC management includes:
Exhaustive keyword research & analysis
The key to successful pay per click advertising is to be as targeted with your keywords as possible. We at Planet will make sure your pay per click - PPC campaign has a high conversion rate. This can be achieved by ensuring the following steps are included in the pay per click - PPC process:
- Analysis of your market
- Understanding your customers
- Studying your competitors
- Knowledge of your services
Once this is done, we can then create a list of pay per click - PPC keywords that will not only be used to find your products but will also drive new customers to your site.
Choosing the most obvious search terms is not always the best strategy to go for. For example; if you are based in the north of England and sell mp3 players of 10GB and above, it would be easy to bid on general search terms such as mp3 or mp3 player. However, these two terms will be extremely competitive, will cost you a lot of money and will not get you many customers, even with the large amount of searches they get. If you ensure your campaign focuses more on niche terms such as 20GB mp3 player or mp3 players Manchester, you may get less traffic but certainly more customers. This style of conversion minded pay per click - PPC is what Planet are best at and it requires the experience and expertise that our team have gained working on pay per click - PPC projects over the past few years.
Exhaustive pay per click - PPC keyword research helps to define the keywords Planet will find to make your pay per click - PPC campaign the best it possibly can be. We take time and effort to cover off every possible keyword a potential customer may use. This leads to a more targeted and manageable pay per click - PPC campaign.
Contact Planet 
for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Unique & creative titles & descriptions
Creating a pay per click - PPC advert holds the same principles as any advertisement. With years of traditional advertising experience, as well as online advertising expertise, the creatives we produce for your pay per click - PPC campaign are innovative, effective and unique.
Planet endeavor to make your pay per click - PPC adverts stand out from your competitors and attract traffic that will convert into customers.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Competitor analysis
Analysing how your competitors approach the pay per click market is a vital aspect of a successful pay per click - PPC campaign. We will identify where you differ from your competitors, what similarities you share and ultimately how you can win clicks from them. Successfully competing with your competitors on pay per click - PPC requires much care and attention and is an ongoing process. It may entail changing your ad text to highlight new offers and promotions or bidding more on your most valued terms. Constant analysis and expertise from Planet will ensure your pay per click - PPC campaign is fresh, competitive and most importantly, effective.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Strategic & optimised click landing
Your pay per click - PPC adverts may be attracting clicks but if a potential customer lands on a page that is not relevant to their search or a page that is not conversion minded, the money you have paid for the click may well be in vain. Planet make sure your ads point on the most relevant page on your website, reducing the amount of clicks required to turn the visitor into a customer.
To compliment this, we also provide conversion minded consultancy, design and development to your website with the intention of making it as easy as possible for your visitor to become a customer. We aim to have a conversion point on every single page your customers have landed on. Many agencies get traffic to your site but fail to turn them to your customers; Planet drive only quality traffic which means our service does not stop at the click, we turn the click into a paying customer.
Planet have in house designers and developers who can recommend conversion points throughout your website and integrate these into relevant pages if required. We also ensure each landing page is optimised for the search keyword to make the page even more targeted and useful to the customer.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Suitable landing page creation
You may require some additional relevant content for your website so that when the customer clicks on your search engine ad, they find useful content relating to their chosen search term. If your website does not already contain suitable entry pages, the team at Planet can design and build a set of pay per click - PPC landing pages that will be integrated into your website. These pages will be designed with the underlying aim to create conversions. Each landing page will need to create an impact and be compelling with punchy messages and prominent call to actions.
The pay per click - PPC specialists at Planet have many years of experience in designing the most effective landing pages. We understand the importance of the layout of each landing page, such as where the call to action points should be placed in order to attract a potential customers eye. We also know how best to ensure your visitors convert into customers by offering a short contact form or callback option on each page rather than forcing the customer to click through to a general contact page in order to get more information from you.
Pay per click - PPC landing pages should be more concise than pages suitable for natural search listings. However, the experts at Planet also take best practice SEO techniques into consideration when designing and building pay per click - PPC landing pages. The merger of pages that are suitable for pay per click - PPC , yet also being ideal for natural search listings, is now imminent so should be considered when starting any pay per click - PPC campaign.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Data capture
Planet offer as much intricate tracking and data capture as possible. We like to get as much information as possible from the click; this could be adding conversion points, finding out where and why your clicks are dropping off the site, when your visitors typically convert into customers and much more. With expert analysis we can fine tune your pay per click - PPC campaign to get as much out of it as possible.
Our intricate data capture provides you with precise information on how your pay per click - PPC campaign is performing. We provide weekly or monthly reports with conversion, and where possible sales value information so you can see exactly how much of your new business is accounted to pay per click - PPC advertising. As we know you do, we consider return on investment to be very important and constantly strive to find your optimum cost per conversion.
For many of our pay per click - PPC clients we suggest more than one conversion tracking point, and unlike some agencies, we can track as many as you like. These points could be a sale (with sale value), a call back request, a brochure request, or whatever you want to track.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Bid gap exploitation
Yahoo! is considered as one of the top 3 search engines in the world and is one of the engines Planet includes in every pay per click - PPC campaign. Unlike its competitors; Google and MSN, Yahoo! operates on a visible auction system, rather than a hidden one. This means, when managing your pay per click - PPC campaign, we have the advantage of viewing your competitors bids. The pay per click - PPC team at Planet will find bid gaps in the auction to get your ads in high positions but at the best possible price.
Finding these bid gaps is a continual process requiring much care, expertise and attention. If too little attention is given to your bids you could easily be pushed out of the auction by your competitors or even worse you may be forced to pay more per click than you wish. Planet will ensure your pay per click - PPC campaign in Yahoo! is monitored and you are always paying the optimum price for your big search terms.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Real time bid management
Planet ensures our clients receive close attention, we keep a close relationship to ensure client comfort and contentment is achieved throughout. This attitude extends to your pay per click campaigns where we offer unrivalled attention with hourly pay per click - PPC management. Assessing your status constantly ensures we stay on top of what is happening and it is vital to the making of a successful pay per click - PPC campaign.
Exploiting bid gaps in Yahoo! and not wasting budget in Google requires hourly management from Planet. Many agencies simply set up your campaign and leave it to spend money, we prefer a much more hands on approach; attentive pay per click - PPC management identifies problems before they hinder your ROI and ensures your cost per conversion is kept as low as it can be.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Keyword tracking to conversion
Planet offer complete keyword tracking to conversion. Track your customers from the moment they click on your search engine advert right through until they perform the desired action. There are two types of conversion points; primary and secondary conversion points.
Primary conversion points are typically found on e-commerce websites and are where the click turns into a customer such as purchasing products online.
Secondary conversion points include any click that turns into a lead or that alters the status of the visitor from an anonymous click, to where they leave some details about themselves, such as:
- Submitting a completed registration form
- Requesting a brochure
- Recommending a friend
- Requesting an email newsletter
- Call back request
With our keyword tracking you can get useful information on how your keywords are performing for your pay per click - PPC campaign. By analysing the tracking data, we can find out which are the best performing keywords by producing the most number of conversions. We can then concentrate on those that are turning clicks into customers to ensure that optimal cost per click is achieved whilst ensuring your website remains in the optimum positions. By tracking to conversion we can also determine which key phrases are not doing so well and make informed decisions on what to do with them to ensure your campaign is as profitable as it can be.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Real-time statistics
Real time statistics from Planet enables you to find out many useful pieces of information about your market, services and your customers.
With real time statistics, you will be able to monitor the behavior of your customers at various times of the day, days of the week and with enough data you will be able to observe how they behave during different months of year.
By analysing the data we collect, you may see for example, that the majority of conversions on your website occur during a Monday morning. If this is the case, we can ensure your pay per click - PPC campaign is providing your customers with the information they require at the busiest time of the day or week, in this instance when they logon after the weekend. We can also use this data to make sure that your campaigns are structured so that your funds are always sufficient to ensure your most popular key phrases are always visible when they are needed most.
Over the years, we have also witnessed seasonal fluctuations in conversions on various websites. Seasonal fluctuations will more than likely occur if your website offers holidays, swimwear, flights and travel insurance to name but a few. The team at Planet has years of experience with observing seasonal fluctuations and also how best to manage them to ensure the optimum number of clicks convert to customers.
Real time statistics also enables us to observe any themes of products or services that are producing the most number of conversions. This allows us to provide targeted information for your most popular search terms, either in the form of additional targeted content or by ensuring your existing content is offering the customer enough information.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Constant assessment & campaign restructure
The pay per click - PPC team at Planet will constantly monitor your accounts to ensure your campaign is performing as well as it can be. With years of pay per click - PPC experience, the team know how best to manage constant bid changes and, if necessary, restructure your campaign so that optimum cost per click and conversions are achieved.
Contact Planet for more information on how we can help you meet your search marketing requirements with pay per click - PPC.
Click fraud investigation
Click fraud is an unfortunate side of pay per click - PPC that hinders many campaigns. Some people may click on your adverts with the intention of burning your budget and forcing you out of the auction. Needless to say this is not acceptable so the team at Planet constantly monitor each pay per click - PPC campaign so that if any click fraud is taking place it will be spotted quickly. In the event of this happening we can identify where it has been happening with exclusive tools and ensure we get click money back. Click fraud is something that is often overlooked but it can be damaging enough to seriously hold back your campaign.
Contact Planet to speak to the PPC specialists and find out how we can help you to meet your search marketing objectives.