St. George's Academy, provides access to world-class facilities and teaching through a strengthened partnership with several local schools, the county council and the University of Lincoln. Planet had the opportunity to work closely with the Academy, helping them build a brand that would stand up to their moto both the locally and nationally. Planet met with St. George's Academy, as the project was preparing to get off the ground. The Planet team delved into the project shortly after, working with the Academy with the aim of creating a unique brand. Researching the history of Sleaford, the Saint George legend, as well as any other iconic mark's that might spark idea's, the Planet team came up with a variety of concepts to present to St. George's Academy.