The Cross Group date back to the mid 19th century, when two member's of the Cross family established a carriage and stable hire company in the Irish city of Cork. Through continued success in the 1920’s, Cross Garage Ltd extended their business to the sale of ice boxes and mechanical domestic refrigerators. Cross continues to grow and flourish, becoming one of the leading hire companies in Ireland. The Cross Group decided it was time to update and unify their current branding, strengthening them further in the market, and against their competitors. With several sectors now established within the Cross Group, the client felt that it was important to create a strong yet unified brand for all of the group sectors.