All Seasons Hire rely primarily on business leads from the internet, so visibility and performance are absolutely key to the overall success of the company. Competition within the hire industry is strong, and with All Seasons Hire aspiring
to be number one in the UK, it was always going to be difficult to keep the company at the very top of the search engines without support. Planet assisted All Seasons Hire in strengthening their web presence, leading them to the top.
All Seasons Hire core business is the hire and sale of heating, cooling and refrigeration equipment, their goal was to achieve first page position in all search engines to boost their sales, Planet created an optimisation program which drove them up the organic rankings to achieve this.
Planet used a combination of onsite search engine optimisation, structuring the site and writing keyword rich copy along with a strategic linking program, the first task was to build a site with search engine spiders in mind, every element of the site from the title right down to the site footer were factored into the equation, creating a logical page and site structure.
Once the foundations had been put in place Planet generated links to the site, these various strategies included business directories, blogs, articles, press releases, and building relationships with other online businesses.
All Seasons Hire can now boast front page positions for search terms such as "heater hire, air conditioning hire and dryer hire" in a very competitive industry.